The classic sign
Have you ever seen those little (trying to be discrete) signs hung around Singapore, that urges that mind of yours to faithfully follow them? Now these signs not only just grab my attention, more so, my conscience. The latest to the company of signs is the ”Goodness Gracious Me” sticker (slightly larger than A4 size), located strategically on tables of hustling eateries such as foodcourts (last time I checked, Kopitiam at Plaza Singapura dons these stickers). While the Singapore goverment is trying to egg us on to being that totally transformed refined person. Mind you, I think that the name of the campaign is an irony by itself. It is known that an average Singaporean eats like an army and leaves a trail of unwanted, unsightly pile of bones, gravy, tissue papers, etc.. You name it, you’ve got it. Indeed, we have all got to be gracious at one point or another, but seriously in an eating haven like Singapore, nothing comes between the food and you, even when graciousness is concerned. I am so gonna check out the success of this campaign. Stay tune..
- The irony lies within the motives of the campaign..
